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TOMS

 

TOMS was about to sell its first product that's not a shoe.

We had to make sure the launch connected the product - sunglasses - to its impact - restoring sight. 

 
 
 
 

The packaging tells the story and connects the brand's iconic stripes with its One-for-One mission.

 
 
 
 
 
 

A joyful launch becomes both a product showcase and celebration of impact.

 
 
 
 
 
 
 
 

The storytelling extends to the shopping experience online and in stores.