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PRODUCT(RED)

 

Design a store that tells a story.

How one brand brings 9 brands together with people from 4 corners of the world to end the AIDS crisis in Africa.

 
 
 

 

THE FIRST-EVER PRODUCT(RED) STORES:

ONE COLOR UNITES US

 
 LEFT: THE 4 CITIES. RIGHT: THE 9 BRANDS. UNITED BY ONE RALLYING CRY.

 LEFT: THE 4 CITIES. RIGHT: THE 9 BRANDS. UNITED BY ONE RALLYING CRY.

 
 

A modular design with visual and verbal storytelling that configures to different spaces.

 
 

NEW YORK

 
 

SAN FRANCISCO

 
 

LONDON

 
 

TOKYO

 
 
 

I worked hand-in-hand with two designers to create a cohesive physical narrative that stemmed from the rallying cry, One Color Unites Us.