She Runs It


How a 100-year-old organization EMBRACED a Beyoncé referencE


Advertising Women of New York, or AWNY, spent a century helping more women work. Now, they want to help more women lead. 

They needed a bold new brand to signal this shift.

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Today's women don't want to wait to be CEOs to be leaders. 

With She Runs It, we introduced the notion of leading at every level. 


Rebranding extended to defining what She Runs It would be and do. 

Like releasing a study on the state of women's leadership.


Bold and dynamic, the new brand sparks a conversation for a new era.