WHAT'S the future of the pharmacy?
Featured in PSFK's Future of Retail, this vision of CVS turns the pharmacy into a true health ecosystem.
Think data-driven experiences and a physical space that extends into always-on wellness.
The store is arranged around people, not products, and brings experts out from behind the counter to encourage conversation.
Personal data powers services like an in-store smoothie bar that incorporates custom supplements.
Applying behavioral economics, CVS supports people's health goals through rewards and recommendations.
The pharmacy becomes a health companion that extends into everyday life.
Real-time biometric data prompts suggestions like a post-run care package.
A custom subscription service sends products based on behavior and anticipated needs.
Technology acts in service of human connection, allowing seamless shifts from in-person to on-the-go interactions.
Building the experience around the wellness journey, rather than stores and products, gives CVS a lasting, meaningful role in people's lives.
Full contents in the PSFK Future of Retail report.