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CVS

WHAT'S the future of the pharmacy?

 

Featured in PSFK's Future of Retail, this vision of CVS turns the pharmacy into a true health ecosystem.

Think data-driven experiences and a physical space that extends into always-on wellness.

 
 
 
 
 
 

The store is arranged around people, not products, and brings experts out from behind the counter to encourage conversation.

 
 
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Personal data powers services like an in-store smoothie bar that incorporates custom supplements.

 
 
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Applying behavioral economics, CVS supports people's health goals through rewards and recommendations. 

 
 

The pharmacy becomes a health companion that extends into everyday life.

 
 

Real-time biometric data prompts suggestions like a post-run care package.

 
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A custom subscription service sends products based on behavior and anticipated needs.

 
 

Technology acts in service of human connection, allowing seamless shifts from in-person to on-the-go interactions.

 
 
 
 

Building the experience around the wellness journey, rather than stores and products, gives CVS a lasting, meaningful role in people's lives.

 
 

 

Full contents in the PSFK Future of Retail report.