who me

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I help change how brands are experienced


I’ve been featured in Forbes, Fortune and The New York Times. I’ve been on The Today Show and Good Morning America. I’ve been heralded a “game-changer” ahead of societal shifts.

My work includes helping the MoMA change how they do things, developing an innovation ecosystem for CVS presented at the PSFK Future of Retail conference, and turning Showtime's Dexter into a living story that has since been studied in universities.

And of course, opening the first alcohol-free bar in NYC, Listen Bar.

I'm a business & creative hybrid. I combine brand writing with experience design and business strategy.

My career has rooted me in content and advertising, in creating brands and stories that earn love, and it has led me to business and innovation, to helping build the business practices that define those brands.

Beside agency and consulting work, I taught at Miami Ad School and organized TEDxDumbo: City2.0, one of more than 60 simultaneous global events to discuss the future of our cities. 

Based in New York, I keep a travel bag packed.





YouTube, MoMA, Land Rover, Showtime, TOMS, Cadillac, Dell, MetLife, US Olympic Committee, E! Entertainment



Where I've worked


Mother NY

Co: Collective NY



Modernista! Boston





Speaker at PSFK: Future of Retail conference

One Show Interactive

Cannes Shortlist Best Scriptwriting

London International Awards

SXSW Interactive

AICP Shortlist

Communication Arts